TINA WILSON

APPAREL STRATEGIST

Design
Merchandising
Sourcing
Marketing
Illustration

Original Fashion sketch of various lingerie and apparel items, including bras, bodysuits, camisoles, a pajama set, and a woman in striped pajamas. All done by Tina Wilson.

ALL WEBSITE ILLUSTRATIONS BY TINA WILSON

Visionary Design Leader with 25+ years of experience in apparel, intimates, legwear, and lifestyle collections. Known for shaping long-term vision, curating profitable assortments, and partnering with iconic brands to grow businesses from $10M to $300M.

Collaborated across global markets, developing over 6,000 SKUs, and aligning design strategy with business goals to drive innovation and financial success.

WHY WORK WITH ME?

  • You’ll benefit from deep expertise across all categories of intimate apparel, including hosiery and legwear, ensuring every collection is backed by knowledge and precision.

  • I begin with macro trends, retail insights, and consumer sentiment to ensure every design is rooted in relevance and market demand.

  • I approach design through a growth-driven lens, aligning creativity with measurable business impact.

  • I am a trusted steward of brand identity, safeguarding consistency while driving evolution.

  • I deliver concepts quickly, presenting multiple high-value options well before execution.

  • I adapt with agility to shifting strategies and retail environments, ensuring resilience and competitive advantage.

  • I bring a network of industry connections and relationships that create opportunities and extend brand reach.Whether your goal is to boost market share, diversify a category, or launch a new brand, you’ll gain a partner dedicated to uncovering groundbreaking possibilities alongside you.

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Clients

From Concept to Reality

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services FOR BRANDS & RETAILERS

  • Category

    Category defining products and big ideas in bodywear, living wear, hosiery and legwear curated from experience and industry insight. Ready for exploration by category.

  • Storytelling

    Storytelling with illustration, brand right copy and research to be used for presentations and specializing in licensee procurement.

  • Research

    Research textiles and trends at Premiere Vision, Texworld, Interfiliere, Functional Fabric Fair and Curve and Shoppe Object.

  • Strategic

    Strategically designed product assortments starting with mood, color, macro and micro trends through to fabric selection, fit assessment and proto development.

  • Sourcing

    Sourcing strategy based on extensive experience in domestic and overseas hands-on production oversight. My contacts encompass a vast network of global mills, factories and vendors that will make winning partnerships.

  • Access

    Access and introductions to technical design professionals who excel in fit in each category.

  • Consult

    Consult and analyze current products in progress that may need a different perspective.

  • Introduction

    Introductions to possible brand collaborators, licensors and partners in all channels. Connection is the avenue for growth.

  • Mentorship and Fractionary Roles

    Offer fractional support to organizations seeking experienced leadership, mentorship, and a fresh strategic perspective.

services FOR GARMENT FACTORIES & FABRIC/TRIM MILLS

  • Create

    Create compelling visuals using your fabrics/trims, illustrations and photos to get brand/retail attention. Go beyond just showing fabric swatches to create curiosity and interest with potential customers.

  • Collaborate

    Collaborate on new ways to use your fabrics and trims.  Hybrid garments require hybrid fabrics and trims. Open your category up to the home and accessories market with a futuristic perspective.

  • Oversee

    Oversee design and making of prototypes used for trade shows, exhibits, and customer outreach.

  • Advise

    Advise on future fabric and trim development based on micro and macro trends, using trend reporting skills and experience to advance your innovation.

  • "We consider Tina Wilson an essential extension of our design team, relying on her senior-level talent to help us conceptualize and execute products across our brand's diverse categories. She combines a holistic market view with an expert grasp of current trends, and her speed and collaborative nature make her not only an incredibly effective partner but an absolute joy to work with."

    Kerry Obrien, Founder and CEO of Commando

  • "I have always had great admiration for Tina…a gifted designer who fully understands the business of fashion. In all the years I have known her, she has brilliantly evolved into a unique fashion executive with well-rounded strategic expertise in product development, merchandising and marketing."

    Josie Natori, Founder and CEO of The Natori Company

  • "Tina is a time-relevant professional. At Concepts Paris, we see the future of lingerie, bodywear, and fashion as more than just trends — it’s about resonance: how it feels, what it says, and the story it tells. Delivering that consistently for various clients and through trend publications requires true professionals — designers at heart — like Tina Wilson, who sharpen their skills and design thinking to align with both time and purpose. Concepts Paris and Tina have enjoyed a fruitful exchange for years — first with her as a client, now as a valued contributor. Tina was among the first to use her design skills on the iPad Pro, effortlessly sketching ideas while watching TV shows, capturing impressions and linking them to her own creative worlds. She observes, evolves, and applies her insights with remarkable clarity. A rare talent indeed!"

    -Jos Berry, Founder and CEO at Concepts Paris

  • "Tina is a very accomplished designer and merchandiser with a deep understanding of brands and branding. Her curiosity helps her to synthesize ideas from different industries and points of view. She is collaborative and brings people together."

    David Komar, Principal, CMO at Komar

  • "I highly recommend Tina for any job that includes merchandising and design management. She can direct design because she knows the process and what is possible. She has stayed current always in all trends and textiles. She will be an asset to any company looking for strong leadership and an executive with vision…"

    Carole Hochman, Founder of Carole Hochman Design Group

  • "Tina was a very valued employee who possessed a strong sense of style and trend teamed with a knowledge of the Donna Karan and designer market….and she will always be considered a friend and part of the Wacoal family."

    Richard C. Murray, President & COO of Wacoal America

An original sketch of a person wearing a floral hoodie and jeans, with clothing racks and other garments in the background. Done by Tina Wilson
An original Illustration by Tina Wilson of cozy lounge wear including a striped tank top, matching socks, and a mug.
An original Illustration by Tina Wilson of a woman standing against an orange background, looking down into a box with green plants, wearing a sleeveless white top with vertical lines and light-colored striped pants.
An original Illustration by Tina Wilson of a woman wearing modern red fashion with labeled features, including high compact mounts, no bulk, warm fringe, pockets, and jaguar details, alongside two photographs of red fabric and clothing details.
Two clothing items hanging on a wall: a pink satin robe with a belt and a black bodysuit with a beige collar.
Illustration of legs with various words: 'fresh start,' 'confidence,' 'nostalgic,' 'romantic,' and 'calming,' written nearby, with a background of horizontal pastel stripes.

  • The first layer of dressing is the most intimate and, in many ways, the most important. Whether it be underwear, “smoothe-ware”, bras, or legwear and hosiery, let me collaborate with you. Comfort is a word that is used by many yet achieved by few. Let me share my history of fit and fabrication.

  • The layer we live in most.  You may call it sleep or lounge wear, but with home becoming the work, rest and play hub, we all need this hybrid way of dressing that defies categorization. I can help your brand enter or expand this ever-growing lifestyle.

  • I am honored to be an ongoing contributor to Concepts Paris and Lingerie Briefs. My access to these and other insightful resources are key.

  • I believe fashion is more than clothing-it’s storytelling. Through powerful narratives, intentional words and insightful visuals , we can bring collections to life ways that resonate, inspire, and connect.
    Fashion speaks before we do. I will create that landscape.

  • Color and emotion are almost inseparable. The colors you select have real power and meaning, use them to your brand’s advantage. Color is a crucial design tool and influencer. Let me share my extensive color research.

  • Because visual hunger is just as powerful as physical hunger. The use of the language of food and beauty to create excitement in fashion. Let me help you speak the language that will resonate with your brand.

For project inquiries, please use the form below.