TINA WILSON
APPAREL STRATEGIST
Design
Merchandising
Sourcing
Marketing
Illustration
ALL WEBSITE ILLUSTRATIONS BY TINA WILSON
Visionary Design Leader with 25+ years of experience in apparel, intimates, legwear, and lifestyle collections. Known for shaping long-term vision, curating profitable assortments, and partnering with iconic brands to grow businesses from $10M to $300M.
Collaborated across global markets, developing over 6,000 SKUs, and aligning design strategy with business goals to drive innovation and financial success.
01 Disruptive Design Instinct
I design ahead of the market—reading shifts before they happen and creating products that land in the current and future moments, not the past.
02 Agile Pivoting
When the economy moves, I move faster—reevaluating design, price, sourcing, and marketing so the brand never gets left behind.
03 Human Creativity That AI Cannot Replace
I possess the instinct, curiosity, experience, and ability to work with AI to achieve goals with the right data and tools. That's the part you can't prompt.
04 Brand Expansion
I identify and launch products in adjacent categories that feel authentic to the brand—not forced, not off-message.
05 Lean Operator
I personally fill every gap across design, marketing, merchandising, and production when my help is wanted. No role is beneath me.
06 Visual & Written Communicator
Illustration, copywriting, and trend editorial experience mean I can sell the idea internally and externally—with clarity and conviction.
07 Thrives With Difficult Visionaries
Working with demanding, high-expectation leaders is where I do my best work. It's what I'm known for.
08 Network That's Already Warm
Deep relationships with top talent, industry insiders, and data partners who share intelligence freely—because of how I've maintained those relationships over time.
09 Tariff-Proof Thinking
When tariffs vacillate and sourcing costs spike, I rethink the product—not just the price.
10 Creative Continuity & Brand Stability
I'm not a headline hire — I'm a stabilizer. I bring creative coherence across product, marketing, and communication without ego and drama.
11 Senior Creative On Demand
In a fractional role you can get SVP-level creative leadership without the full-time overhead, ready to move the moment you need it.
Clients
From Concept to Reality
services FOR BRANDS & RETAILERS
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Category
Category defining products and big ideas in bodywear, living wear, hosiery and legwear curated from experience and industry insight. Ready for exploration by category.
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Storytelling
Storytelling with illustration, brand right copy and research to be used for presentations and specializing in licensee procurement.
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Research
Research textiles and trends at Premiere Vision, Texworld, Interfiliere, Functional Fabric Fair and Curve and Shoppe Object.
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Strategic
Strategically designed product assortments starting with mood, color, macro and micro trends through to fabric selection, fit assessment and proto development.
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Sourcing
Sourcing strategy based on extensive experience in domestic and overseas hands-on production oversight. My contacts encompass a vast network of global mills, factories and vendors that will make winning partnerships.
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Access
Access and introductions to technical design professionals who excel in fit in each category.
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Consult
Consult and analyze current products in progress that may need a different perspective.
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Introduction
Introductions to possible brand collaborators, licensors and partners in all channels. Connection is the avenue for growth.
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Mentorship and Fractionary Roles
Offer fractional support to organizations seeking experienced leadership, mentorship, and a fresh strategic perspective.
services FOR GARMENT FACTORIES & FABRIC/TRIM MILLS
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Create
Create compelling visuals using your fabrics/trims, illustrations and photos to get brand/retail attention. Go beyond just showing fabric swatches to create curiosity and interest with potential customers.
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Collaborate
Collaborate on new ways to use your fabrics and trims. Hybrid garments require hybrid fabrics and trims. Open your category up to the home and accessories market with a futuristic perspective.
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Oversee
Oversee design and making of prototypes used for trade shows, exhibits, and customer outreach.
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Advise
Advise on future fabric and trim development based on micro and macro trends, using trend reporting skills and experience to advance your innovation.
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The first layer of dressing is the most intimate and, in many ways, the most important. Whether it be underwear, “smoothe-ware”, bras, or legwear and hosiery, let me collaborate with you. Comfort is a word that is used by many yet achieved by few. Let me share my history of fit and fabrication.
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The layer we live in most. You may call it sleep or lounge wear, but with home becoming the work, rest and play hub, we all need this hybrid way of dressing that defies categorization. I can help your brand enter or expand this ever-growing lifestyle.
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I am honored to be an ongoing contributor to Concepts Paris and Lingerie Briefs. My access to these and other insightful resources are key.
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I believe fashion is more than clothing-it’s storytelling. Through powerful narratives, intentional words and insightful visuals , we can bring collections to life ways that resonate, inspire, and connect.
Fashion speaks before we do. I will create that landscape. -
Color and emotion are almost inseparable. The colors you select have real power and meaning, use them to your brand’s advantage. Color is a crucial design tool and influencer. Let me share my extensive color research.
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Because visual hunger is just as powerful as physical hunger. The use of the language of food and beauty to create excitement in fashion. Let me help you speak the language that will resonate with your brand.
